Privacy Policy
About this policy
The Place is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This policy outlines how we aim to achieve this and includes the information collected when:
Information We collect
We may collect personal information about you when;
You use our website/Applications;
You use The Place Loyalty app;
Load your wallet on our application;
Purchase/Send gift cards from our application;
You make enquiries on our website/Application;
Someone is interested in working with us etc.
Definition of Personal Data
Personal Data means any data that relates to an identifiable person who can be directly/indirectly identified from that data. In this case, it means personal data that you give to us via our site.
By providing your personal data, you agree that we can use your personal data in accordance with this policy.
Ensure you understand this policy in its entirety and take your time to read it.
Who are we?
The Place is a brand of Smackers Limited, with registered address at 7, Emeka Nweze Street,
Lekki 1, Lagos.
How do we collect information from you?
We collect information from you:
When you set-up your profile account
When you sign up for our loyalty program
When you visit any of our restaurants
Make an enquiry
When you sign up to marketing emails and newsletters
What type of information is collected from you?
You may be asked to submit personal information about yourself when you sign up for our Loyalty program or ordering service. We will collect this information so we can fulfill your order request as well as ensure you earn and redeem your loyalty points easily.
When you sign up for the Loyalty program or place an online order or purchase an item at our stores :
The Place collects information such as:
Title
Name
E-mail address (used for booking confirmation and post-dining feedback emails)
Home or work address
Telephone number (use to reach you and ensure your meal gets delivered in time and in good
condition)
Marketing preferences (whether you opt-in or opt-out)
Location (only when the end user “Allow” location tracking)
When you create an account on the Loyalty app:
The Place collects information such as
First name
Last name
Email address
Age
Marketing responses (where applicable)
Survey responses
When you access our sites:
There is “Device Information” about your computer hardware and software that is automatically
collected by The Place. This information can include:
Device type (e.g. mobile, computer, laptop, tablet)
Cookies
Operating system
IP address
Browser type
Browser information (e.g., type, language, and history)
Domain names
Access times
Settings
Referring website addresses
Other data about your device to provide the services as otherwise described in this policy.
Location information:
If you use our website or our Loyalty application, we may receive your generic location such as
city or neighborhood (only when the end user “Allow” location tracking).
Careers:
You may submit your CV if you’re interested in working for us to the listed email on the site. This information may include:
Personal details
Employment details
Education
Salary history
Other relevant details
We will use this information to assess your application. We may also keep it in our records for future reference. Please get in contact if you would no longer like us to hold your records via the same email used to submit.
How is your information used?
Our use of your personal data will always have a lawful basis, either because it is necessary to complete an order placement, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests.
We require the information outlined in the previous section to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
Send you service emails (online order confirmation and post-dining feedback).
Improve our products and services.
Send marketing communications if you have opted in to receive them.
We may use the information to customize the website according to your interests.
Who has access to your information?
We will not sell, distribute, or lease your personal information to third parties. Any personal
information we request from you will be safeguarded under current legislation.
We will only share your information with companies if necessary to deliver services on our behalf. For example, service providers (e.g., our digital agencies), third-party payment processors, and other third parties to provide services to our Sites and fulfill your requests, and
as otherwise consented to by you or as permitted by applicable law.
Third parties (all bank partners and payment gateway agencies) whose content appears on our Site may use third-party Cookies, as detailed below. Please refer to ‘Use of Cookies’ for more information on controlling Cookies. Please note that we do not control the activities of such third
parties, nor the data they collect and use and advise you to check the privacy policies of any
such third parties.
You may choose to restrict the collection or use of your personal information at any point. Please refer to the Your Choices section of this Privacy Policy for details.
Internal record keeping.
Send you service emails (online order confirmation and post-dining feedback).
Improve our products and services.
Send marketing communications if you have opted in to receive them.
We may use the information to customize the website according to your interests.
How and where do we store data?
We only keep your personal data for as long as we need to (Retention period is inactivity after one year of last visit) in order to use it as described in this privacy policy, and/or for as long as we have your permission to keep it.
Profiling
We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.
Your Choices
We will not pass your details to any third parties for marketing purposes unless you have expressly permitted us to. Furthermore, you can change your marketing preferences at any time by contacting us via the listed email address below or on the site.
You have the right to request a copy of the personal information that The Place holds about you and have any inaccuracies corrected. Any such requests should be made to the listed email address below.
You may choose to restrict the collection or use of your personal information at any point.
Please refer to the Your Choices section of this Privacy Policy for details.
Security
Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our Site.
Use of ‘cookies’
Like many other websites, we use cookies. We use them to help you personalize your online experience.
A cookie is a text file that is placed on your hard disk by a web page server which allows the website to recognize you when you visit. Cookies only collect data about browsing actions and patterns, and do not identify you as an individual.
We use cookies for the following purposes:
Authentication, personalization and security: cookies help us verify your account and device and determine when you log in, so we can make it easier for you to access the services and provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials.
Performance and analytics: cookies help us analyze how the services are being accessed and used, and enable us to track the performance of the services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information
that you find interesting. We also use cookies to provide insights regarding our End Users and our sites’ performance, such as page views, conversion rates, device information, visitor IP addresses, and referral sites.
Third Parties: Third Party services may use cookies to help you sign into their services from our services. We also may use third-party cookies, such as Google Analytics, to assist with analyzing performance. Any third-party cookie usage is governed by the privacy policy of the third party placing the cookie.
Opting Out: You can set your browser to not accept cookies, but this may limit your ability to use the services.
Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
What happens if our business changes hands?
We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part. The new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which we originally collected it.
In the event that any of your data is to be transferred in such a manner, you will (NOT) be contacted in advance and informed of the changes. (When contacted you will (NOT, HOWEVER,) be given the choice to have your data deleted or withheld from the new owner or controller.)
You may choose to restrict the collection or use of your personal information at any point.
Please refer to the Your Choices section of this Privacy Policy for details.
In addition to providing, you with more customized service, we may, as permitted by applicable law, share your information with our restaurant affiliates to support operations, such as to perform analytics, tailor marketing to you, support a loyalty program that you have chosen to
participate in, and improve services.
For more information, please feel free to contact us via the listed email address below.
Changes to this statement and Last Updated
The Place will occasionally update this Privacy Policy to reflect company and customer feedback. The Place encourages you to periodically review this statement to be informed of how The Place is protecting your information. This policy was last updated in August, 2025.
Contact Information
The Place welcomes your comments regarding this Privacy Policy. If you believe that The Place has not adhered to this Privacy Policy, please contact The Place at the official listed email addresses [email protected] or [email protected]. We will aim to use commercially reasonable efforts to promptly determine and remedy the problem.
For more information, please visit loyalty.theplace.com.ng
Disclaimer
Last updated: 2025-02-17
WEBSITE DISCLAIMER
The information provided by Smackers Limited (“Company”, “we”, “our”, “us”) on loyalty.theplace.com.ng or theplace.com.ng (the “Site”) is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or
warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site.
UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE/APPLICATION OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE/APPLICATION AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK.
EXTERNAL LINKS DISCLAIMER
The Site/Application may contain (or you may be sent through the Site/Application) links to other websites or content belonging to or originating from third parties or links to websites and features. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability or completeness by us.
WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR THE ACCURACY OR RELIABILITY OF ANY INFORMATION OFFERED BY THIRD-PARTY WEBSITES LINKED THROUGH THE SITE/APPLICATION OR ANY WEBSITE OR FEATURE LINKED IN ANY BANNER OR OTHER ADVERTISING. WE WILL NOT BE A PARTY TO OR IN
ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES.
ERRORS AND OMISSIONS DISCLAIMER
While we have made every attempt to ensure that the information contained in this site/Application has been obtained from reliable sources, Smackers Limited (The Place) is not responsible for any errors or omissions or for the results obtained from the use of this
information. All information in this site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability, and fitness for a particular purpose.
In no event will Smackers Limited, its related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this Site or for any consequential, special or similar
damages, even if advised of the possibility of such damages.
LOGOS AND TRADEMARKS DISCLAIMER
All logos and trademarks of third parties referenced on loyalty.theplace.com.ng are the trademarks and logos of their respective owners. Any inclusion of such trademarks or logos
does not imply or constitute any approval, endorsement or sponsorship of Smackers Limited (ThePlace) by such owners.
CONTACT US
Should you have any feedback, comments, requests for technical support or other inquiries, please contact us by email:
[email protected] or [email protected]